Adoriction Clock is one of four installment for Dorito Project which was commissioned for the St Etienne Biennale. It is an exploration focusing on the culture of consumer addiction. What think of as “the Dorito Principle” is pervasive far beyond the realm of fast food and it is now a central factor in the culture of digital addictions. While this phenomenon may promote economic growth it promotes many forms of pollution, and it is symptomatic of our intoxicating relationship with dysfunctional realities and pervasive health problems.